313 East Carson St.   Pittsburgh, PA 15219   (412) 481-7600 CONTACT US
Digital Media Communications | Branded Entertainment | Original Content

Merging Media Services

We do three things.  We have one process.

  • Merging Media Services
  • DIGITAL MEDIA COMMUNICATIONS
  • BRANDED ENTERTAINMENT
  • ORIGINAL CONTENT DEVELOPMENT

1. DIGITAL MEDIA COMMUNICATIONS
We provide traditional and digital marketing services through 4 primary offerings that include: Video Communications, Audio Communications, Internet Communications and Print Communications. Learn more about our traditional and digital marketing services here.

2. BRANDED ENTERTAINMENT
Branded entertainment is where we create custom content and programming for brands. Learn more about our branded entertainment services here.

3. ORIGINAL CONTENT DEVELOPMENT
Our original content development efforts have focused on live music entertainment. Learn more about our original content development practice here.


CLIENT-ENGAGEMENT PROCESS
We are guided by a client-engagement and service-delivery process we call our “4D” approach.

  • Define It
  • Design It
  • Develop It
  • Deliver It

The Define It stage involves strategic consulting services to discover your business goals and objectives. After a lot of listening, research and collaboration with you, we craft a comprehensive marketing strategy, creative brief and project plan.

The Design It stage is the “blueprint” for our complete campaign. It involves the BIG IDEA (or the many small ideas) of our creative campaign. It gives you a concrete view of what the end product will be.

The Develop It stage is where we get down to details. Depending on the project, this phase could include script writing, storyboarding, logo design, user interface design, music and audio recording, location video shooting, audio/video post-production, computer graphics, or any range of related creative, media or production activities.

The Deliver It stage is where we introduce the campaign to our intended audiences. Depending on the project, this phase might involve the launch of a website or microsite; initiation of a search marketing or paid placement program; an online video campaign; a cable TV or broadcast media buy and execution; a printed brochure, the launch of a social media campaign, distribution of an iPhone app, or any number of delivery “touch points” for your campaign.

Our 4D client engagement process is a simple and proven project management methodology for us and for you.

Merging Media is a creative marketing services company that focuses on digital media communications,
branded entertainment and original content development. © 2000-2013 Merging Media.